In today’s fast-paced world, it can be easy to get caught up in the day-to-day tasks of running your freelancing business. However, having an overall plan for where you want to go with your work is crucial in order to stay focused on what is important. Whether you are just starting out or have been freelancing for years, vision and mission statements for freelancers will help keep you on track.

Your vision and mission set you apart from the crowd. Yours will be unique to your business, highlighting your strengths and differentiating yourself from others in the industry. It is important to have a clear understanding of what these are so you can communicate them to your clients, colleagues, and everyone else you work with.

Vision Statements for Freelancers

When crafting your vision statement, keep these things in mind:

  • What are your long-term goals for your freelancing business?
  • How do you want to be remembered?
  • What makes you unique and sets you apart from other freelancers in the industry?

Once you have determined these things, write them down and consider how this will be communicated to your clients. Your goal is not only to share with others but for it to resonate on a deeper level. You want this vision statement to inspire and motivate you as well.

Mission Statements for Freelancers

Your mission statement should be more specific to your business. It should communicate what you do and how you stand out from other freelancers competing for clients in the same fields as you. For example, if you are a web designer, your mission statement might be “to provide innovative and user-friendly website design for small businesses.”

Again, it is important to communicate this to your clients so they understand what you do and how you can help them.

Why It Matters

From a productivity standpoint, creating a vision and mission statement for your freelancing business can help keep you on track. For example, if your vision is to make a difference in the world, you will be more inclined to pursue and complete projects that align with this and decline those that don’t.

It can also be a valuable tool when it comes to networking and marketing your business. When meeting with others, you can share your vision and mission statement to show that you are serious about your work and have a plan for the future.

With clarity, freelancers can avoid getting bogged down in the day-to-day tasks and instead focus on what is important, thus leading to a more successful business. So, if you have been procrastinating about creating a vision and mission statement for your freelancing business, stop putting it off and get started today.